It's No Secret
The secret is out, and has been for some time, I guess.
The tattle-tale is Aussie Rhonda Byrne who three years ago was an over-50 divorced woman without a clue.
Today’s she the best-selling author of a book that’s sold in the millions, and the money keeps rolling in from 1.5 million DVDs. A franchise has been born.
The “secret” is based on a book written in 1910 called “The Science of Getting Rich.” In it, she found some clues that she thought would help her get out of her personal and financial morass.
In her book she talks about the “Law of Attraction,” arguing that our thoughts attract more thoughts of the same kind, building a sort of moral, ethical and even behavioral inertia that can be good or bad. Depends on whether the object of our attention is wholesome or loathsome.
So, if you want to be thin, you don’t look at fat people.
The real secret of Byrne’s success, argue some Madison Avenue mavens, is that she called her book The Secret. People love being in on a secret, love being privy to hitherto undisclosed knowledge. Byrne’s fans are at some level voyeur Gnostics, and they’re hoping to cash in on whatever Byrne has found. Like the woman in the diner, watching Meg Ryan emoting with Billy Crystal: “I’ll have whatever she’s having.”
Sara Nelson, editor of Publishers Weekly, says The Secret "could become this decade's Tuesdays With Morrie." "Nobody," she adds, "ever went broke overestimating the desperate unhappiness of the American public."
But Byrne pushes it even further. It’s not a secret—like one secret among others. It’s THE secret. It’s the one secret we need to have, and without which we really won’t be able to survive.
If you’d like to read more about this, check out the material in Homiletics for this Sunday’s epistle reading in 1 Timothy 6. It’s called “It’s No Secret” and I think it’s a helpful piece to deal with yet another cultural attempt to understand what life is all about.





